“CABIN CREW”
Brand Design
Logo Design
Packaging
Print/Digital Media
Product Renders
Client Cabin Crew
Team Shawn Weerawardana, Jhean Leigue, AB Alazawi, Kristin Kawasaki
Cabin Crew is a 2 fl. oz. alcohol-additive designed to enhance the flavor of your favorite spirits. The concept focused on accessibility and versatility, positioning the product for placement in airline travel retail, smoke shops, and liquor stores. Inspired by the convenience and size of 5-hour energy drinks, the packaging is compact, travel-friendly, and designed to appeal to a wide range of consumers looking to elevate their drinking experience on the go.
Videography: AB Alazawi, Charles Ongchangco
Apparel Design: Kristin Kawasaki, Jhean Leigue, Shawn Weerawardana
Style Guideline: Kristin Kawasaki
EARLY CONCEPTION
The first sketch was drawn with inspiration from vintage pin-up girl posters. Her attire is similar to a Pan Am 1960s flight attendant uniform with a neat hairstyle and scarf as an accessory.
The mascot “Cici” started as a full-body woman leaning against the logo, but needing an adaption for merchandise and stand-alone illustrations, I was asked to draw her in a few different poses and change her arm to rest on her hip.
The team went though many design iterations often changing what material to use, how the product would be packaged and dimensions. It was decided that Cabin Crew would be shrink-wrapped to a 1.5-2ml bottle. I was put in charge of color coding each flavor and drafting to finalization of the packaging.
TRADESHOW
Concept > Style scape > Floor Plans
The team worked together to design the booth for the launch of Cabin Crew at TPE ‘25. From the overhang plane to the customized flooring, we discussed what would be the best way to communicate the brand’s identity for it’s launch as well as play into the fun side of it.