CRANES FOR CHANGE
aboutBranding Refresh
Client Cranes For Change
During the year COVID-19 was at its peak, the Asian-American community was deeply impacted. In efforts to reach a wider audience, she collaborated with many creatives to promote her jewelry. When reaching out, I offered to redesign her logo and a drawing instead of modeling her earrings. As an Asian-American myself, I supported her cause and efforts to help the community.
OLD LOGO
Utilizing Cranes for Change’s Chinese background, I combined a zhongguo jie (中國結), which is a traditional Chinese single cord knot that is often associated with good luck, prosperity, and happiness along with a Japanese traditional paper crane, Orizuru (折り鶴). The client wanted to incorporate the circle of the original design as well.
